The Vital Role of Corporate Innovation in Driving Business Success | Innovation Intelligence

Are you struggling with how to innovate your business? In this blog post, we discuss the main elements of corporate innovation and how it can help your business succeed.

If you want your business to be successful in the digital age, corporate innovation is vital. Many companies are struggling to keep up with the ever-changing digital businesses landscape, and those that don't innovate will quickly fall behind. In this blog post, we will discuss the main elements of corporate innovation and how it can help your business succeed.

What is meant by corporate innovation?

Corporate innovation is the process of creating new value for your company. This can be done in several ways, such as developing new products or services, entering new markets, or adopting new business models. In the digital age, corporate innovation is often about digital transformation - using technology to improve how you do business and better meet your customers' needs.

Many examples of companies have successfully used corporate innovation to drive business success. One notable example is Amazon, which has disrupted a number of industries through its innovative use of technology.

Amazon is a master of using technology to improve customer experience. From its early days as an online bookstore, Amazon has always been focused on making shopping easier and more convenient for its customers. Today, it uses cutting-edge technologies like artificial intelligence and robotics to further improve the customer experience.

Another is Airbnb, which has created a whole new market for home-sharing. These companies have succeeded because they have been willing to challenge the status quo and take risks.

Why is Corporate Innovation so Slow?

One of the main reasons corporate innovation is so slow is because businesses are risk-averse. They are often reluctant to invest in new ideas or technologies, as they may be unsure of the return on investment.

This means that many companies struggle to keep up with the pace of change and end up being left behind by their more innovative rivals.

Another reason corporate innovation is slow is because it can be difficult to get everyone on board. Large businesses are often bureaucratic, with decision-making spread across different departments.

This can make it hard to get an agreement on new initiatives, which can delay or even prevent them from being implemented.

How to Innovate Faster?

The corporate world is under constant pressure to innovate. Many organizations are turning to digital transformation initiatives and business innovation to stay ahead of the curve.

However, these initiatives can be costly and time-consuming. So how can companies innovate faster?

One way is by becoming an ambidextrous organization. Ambidextrous companies are those that have the ability to remain competitive in their core while innovating and implementing new offerings in their portfolio.

Companies need to focus on three key areas: culture, structure, and process to become ambidextrous. Let's take a closer look at each of these:

  • Culture: In order for innovation to thrive, organizations need to create a culture that supports it. This means having the right mindset, encouraging risk-taking, and fostering collaboration.
  • Structure: The organizational structure should be designed to promote innovation. This may include creating dedicated innovation teams or establishing corporate venture funds.
  • Process: Having a clear and concise process in place will help ensure that new ideas are properly vetted and implemented in a timely manner.

By focusing on these three areas, companies can develop the ability to innovate faster and remain competitive in today's ever-changing business landscape.


What is the typical innovation process?

The typical innovation process inside a company or government agency would look something like this:

Innovation sourcing: Over a period of days, a group generates a list of problems, ideas, and technologies that might be worth investing in.

Screening and selection: A smaller group then looks at the list and decides which ideas are worth pursuing.

Innovation Process

Idea generation: Once an idea is selected, a team is formed to generate solutions.

Prototyping and testing: The team then creates a prototype of the solution and tests it to see if it works.

Implementation: If the solution is successful, it is then implemented on a larger scale.

This process can vary depending on the organization, but these are the general steps that are followed.


The 4 Main Types of Innovation:

There are four main types of innovation: incremental, radical, disruptive, and architectural. Let's take a closer look at each of these.

Incremental Innovation: As the name suggests, incremental innovation is about making small improvements to an existing product or service. This could involve anything from improving efficiency to enhancing the customer experience.

Radical Innovation: Radical innovation involves developing a completely new product or service that is significantly different from anything that exists on the market. This type of innovation can be difficult to achieve but can often lead to great success if done correctly.

Disruptive Innovation: Disruptive innovation is all about disrupting existing markets or industries. This could involve creating a new market for a product or service or upending the way that an existing industry operates.

Architectural Innovation: Architectural innovation is a type of innovation that focuses on improving the underlying structure or architecture of a product or system. This could involve anything from redesigning a website to streamlining a manufacturing process.

Which type of innovation is right for your business?

The answer to this question depends on a number of factors, including your company's goals, the current state of your industry, and the resources that you have available. However, one thing is for sure: all businesses need to innovate in order to stay competitive.

What is 'disruptive innovation'?

Disruptive innovation is a term that Harvard Business School professor Clayton Christensen coined. It refers to the innovation that transforms expensive or highly sophisticated products or services previously accessible to a high-end or more-skilled segment of consumers into those that are more affordable and accessible to a broader population.

Market disruptions are about displacing long-standing, established competitors.

In recent years, corporate America has been focused on a digital transformation strategy, which uses technology to create new business processes and experiences. But disruptive innovation goes beyond digital transformation—it's about using technology to create entirely new businesses that can quickly scale and become profitable.

There are many examples of disruptive innovation in the business world. One of the most famous is Uber, which disrupted the taxi industry by making it easier and more affordable for people to get around without owning a car.

What is the role of emerging technologies in transforming business?

Emerging technologies are playing an increasingly important role in transforming business. As industries become more complex and competitive, companies are turning to emerging technologies to help them gain a competitive edge.

From artificial intelligence to quantum computing, these technologies are helping businesses across all sectors innovate and stay ahead of the curve.

Articifial Intelligence

Artificial intelligence is one of the most important emerging technologies that is transforming business. AI can be used for a variety of tasks, including automating repetitive tasks, providing insights from data, and even creating entire new products and services. AI is helping businesses across all sectors to become more efficient and innovative.


Blockchain is another important emerging technology that is transforming business. Blockchain provides a secure and transparent way for businesses to transact with each other. This is particularly important in industries where trust is essential, such as the financial sector.

Blockchain is also helping to create new business models and platforms, such as decentralized applications and smart contracts.

Advanced Manufacturing

Advanced manufacturing is another area where emerging technologies have a transformational impact. From additive manufacturing to robotics, advanced manufacturing technologies are helping businesses to create new products and services and improve their efficiency.

Businesses are using digital technologies such as sensors, big data, and analytics to improve the efficiency of their manufacturing processes.

Additive manufacturing is being used to create customized products and parts, and robotics is being used to automate repetitive tasks.

Quantum Information Technologies

Quantum information technologies is another emerging technology that is transforming business, helping businesses to solve complex problems and make better decisions. Quantum communications provide a secure way for businesses to transmit data. And quantum sensors are being used to detect things that were previously undetectable.

These are just a few of the ways that quantum information technologies is playing a major role in shaping the future of business.

Human-Machine Interfaces

These interfaces allow humans and machines to interact with each other in a more natural way. This is helping businesses to automate tasks, improve communication, and even create new products and services.

One area where human-machine interfaces are making a big impact is in the healthcare industry. Doctors and nurses are using these interfaces to interact with patients in a more natural way.

This is helping to improve communication and care. Some businesses are using human-machine interfaces to create virtual customer service agents. These agents can help customers with their inquiries 24/seven.

Human-machine interfaces are transforming the way we live and work.

Space Technologies

The space industry is evolving at a rapid pace, with new technologies and applications being developed all the time. This is having a transformative effect on businesses across the globe, as they look to harness the power of space to improve their operations.

One of the most exciting areas of development is in satellite technology. Satellites are becoming increasingly sophisticated, with higher resolutions and more advanced capabilities. This is opening up new possibilities for businesses, who can use satellite data for everything from mapping to surveying to monitoring their operations.

Another area that is seeing significant development is in rocket technology. Rockets are becoming more reliable and efficient, making it cheaper and easier to launch payloads into orbit. This is benefiting businesses that rely on space for their operations, as well as those that are looking to explore the possibilities of space-based manufacturing and other applications.

Web 3.0

Web3.0 is not just a new way of looking at the internet but a whole new business model.

This is evident in how many companies are now using the internet to connect with customers and create new products and services. Web three is also transforming how we interact with data.

The Semantic Web is making it possible for machines to understand the meaning of information on the web, making it easier for us to find what we're looking for.

Web three is changing the very nature of communication, with social media playing an increasingly important role in our lives.

All of these factors are having a profound effect on businesses and organizations worldwide, and it's only going to become more pronounced in the years to come. So if you're not already thinking about how Web three can transform your business, now is the time to start.

What is intrapreneurship and its role in corporate innovation?

Intrapreneurship is a term that is often used in corporate innovation and digital transformation circles. But what does it really mean?

An intrapreneur is an individual who has the passion and determination to push boundaries and create new value within their organization. They are often the ones who spot opportunities for change and then take charge of making it happen.

Innovation doesn't just come from big, flashy ideas; it can also come from small, incremental changes that make a big impact. Intrapreneurs can often see the potential in these kinds of ideas and then make them a reality.

Organizations that encourage and support intrapreneurship are more likely to be innovative and successful. By giving employees the space to experiment and take risks, they can create new value for the company.

What is open innovation and its role in corporate innovation?

Open innovation is a term that is often used in the business and corporate world, but what does it actually mean? Open innovation is defined as "a distributed innovation process based on cooperative work among different actors who share their knowledge to create new products or services" (OECD, 2007).

So, essentially open innovation is all about collaboration - working together with others in order to create something new. This collaborative approach can be extremely beneficial for corporate innovation and complementary to closed innovation initiatives.

Several key initiatives fall under the umbrella of open innovation, such as:

Each of these initiatives plays a role in corporate innovation, and together they can create a powerful engine for change. For example, corporate venture capital can provide the funding necessary to get new ideas off the ground, while digital transformation can help to implement those ideas in a way that is efficient and effective.

Open innovation is an important concept for businesses to understand and embrace if they want to stay ahead of the curve. By working together and sharing knowledge, businesses can tap into a vast pool of resources and create something truly innovative.

What makes Silicon Valley the source of tech innovation for corporates?

Silicon Valley Innovation

There are a number of reasons that Silicon Valley is the source of tech innovation for corporates.

Firstly, the area has a long history of corporate innovation, dating back to the early days of the tech industry. This means that corporate innovators can draw upon a wealth of experience and expertise in the area.

Secondly, Silicon Valley is home to many of the world's leading technology companies, which provides a rich ecosystem for corporate innovators to network and collaborate.

Finally, the region has a culture of risk-taking and experimentation, which encourages businesses to innovate and try new things.

Together, these factors make Silicon Valley the ideal place for corporate innovators to thrive.


Innovation is essential for businesses to stay ahead of the curve and maintain a competitive edge. While there are many different types of innovation, corporate innovation is one of the most important. It refers to the process by which a company incorporates new ideas and technologies into its business model in order to create value for its profitable customers. This can be done through internal or external sources or a combination of both.

Emerging technologies play an increasingly important role in transforming business, and open innovation is becoming an increasingly popular way for companies to generate new ideas.

If you’re interested in learning more about how corporate innovation can help your business succeed, contact us today for a free demo. We would be happy to discuss how our platform can help you achieve your goals.